千川平台投前注意事项：

1.扣费逻辑

当预定单状态下单成功，但无可投创意（创意审核不通过、没有上传创意）时，投放当日无法正常跑量，晚19点仍会统一扣费。请根据需要及时修改创意或删除创意审核不通过、没上传创意的预定单，避免扣费！

1. 未到达投放首日的预定单（整个预定单未开始投放）：可直接整单删除
2. 超过投放首日的预定单（整个预定单开始投放后）：操作当日预定单曝光量不超过2CPM且操作时间早于当日19:30前或投放前30分钟（需要取两者间较早的时间），可删除或修改投放当日（含）及以后日期，否则仅可删除或修改投放当日（不含）后日期
3. 超过投放最后一天的预定单（整个预定单投放完毕后）：投放完成，不可删除或修改

更新记录

文档名称		【巨量千川】品牌推广2.0平台操作指南	文档类型	操作手册
更新时间	更新人	更新内容	截图	对应过审编号
2024年8月1日	王涵	7月底千川品牌推广新增巨量问问反馈入口，客户可在品牌推广、品牌创编或者品牌数据页面，发起非高优意见反馈，平台将定期集中处理反馈（高优情况可通过销售/媒介反馈至千川品牌推广平台问题反馈群）
2024年7月25日	王涵	预审工具（即将上线），工具简介、支持产品、工具能力、及操作手册更新		2024072435215
2024年7月1日	杨子力	进入品牌推广列表页，如【今日-未来90天】内生效合同品牌账期全部为【授信（账期）】，且账户通用资金池预付款&品牌资金池预付款 【可用】余额中任意一项不为0 的情况下，提示用户当前的预付款余额不能使用下单页面提示创编时会前置校验是否可以下单，场景一：如账期类型为授信（账期），校验预定单新增日期/修改日期的金额 与【通用资金池授信余额+品牌专用资金池授信余额+返点+前置赠款+后置赠款】关系，如不通过，则提示：场景二：如账期类型为预付款，校验预定单新增日期/修改日期的金额 与 【通用资金池预付款余额+品牌专用资金池预付款余额+返点+前置赠款+后置赠款】关系
2024年6月21日	杨子力	批量添加/排除城市分割符支持中英文逗号和分号

一、关于巨量千川

• 巨量千川是巨量引擎旗下的电商营销平台，为商家和达人们提供抖音电商一体化营销解决方案，平台致力于成为领先的电商智能营销平台，构建繁荣共赢的电商营销生态，让电商营销更省心高效，成就生意可持续增长。
• 巨量千川与抖音电商深度融合，为商家和达人们提供抖音电商一体化营销解决方案。通过打通抖音账号、抖音小店、巨量千川的账户、资质、资金，提供一键开户和便捷管理，实现“商品管理-流量获取-交易达成”的一体化营销，降低投放和管理成本，有效提升电商营销效率。
• 在巨量千川平台上，客户可通过「品牌推广」持续提升品牌营销能力、建设品牌影响力，培养目标客群的品牌与产品忠诚度；同时，品牌产品也能帮助商家进行人群资产经营、建立品牌形象，实现生意长线增长。

二、品牌推广是什么

品牌推广是以保量投放的方式拿到稳定流量的推广类型。即下单多少流量，就一定获得多少流量品牌推广是以树立产品品牌形象，提高品牌的市场占有率为直接目的，突出传播品牌在消费者心中确定位置的一种方式。它能很好的让用户记忆到这个产品是做什么的，能为自己提供什么样的解决方案，比如我们要买衣服，首先就会在脑海中浮现出某个一线品牌，而非直接是产品。投放方法主要以高曝光、高覆盖为主，同时对投放环境的要求较高。

注意，品牌推广除以下特殊场景外，在一般情况下都是保量的。如出现如下情形，平台将扣除预定单/计划确认的品牌推广费用，且不予补量：（1）预定单/计划因违反相关法律法规、平台规则、投放要求或未通过审核而下线；（2）您推广的视频或直播间未能处于正常展示状态（包括因违规被下线、因设私而无法展示、直播间停播等）；（3）您的账户未能处于正常投放状态（包括因违反相关法律法规、平台协议或规则而被采取限制措施，因修改相关资质、相关资质到期、未上传相关资质而无法投放等）（4）您对投放中的预定单/计划进行编辑操作（如修改抖音号、修改商品等）导致投放暂停、重新送审；（5）您自行暂停投放，导致系统无法按照预定展示量进行投放；（6）其他非平台责任而导致的投放暂停、中断、终止等无法及时、连续投放的情况。

三、品牌推广的优势有哪些

一键保价保量：有助于冷启动学习期保障推广流量，在下单的同时提前锁定预算和库存，匹配店铺经营活动，前置规划流量采买，保证推广曝光量，免去放量疑虑。品效协同价值：撬动自然流量增长，打破流量投放瓶颈，借助品牌推广与投放能力，协助快速拉新和种草破圈，带动生意持续增长。人群流转协同：品牌推广从投放策略上看，可实现从品牌种草（A1/A2→A3）到转化（A3→A4），协同投放使人群结构更健康。优化人群资产：通过不断建设品牌影响力，持续提升目标客群对于品牌的认知力与品牌忠诚度。

四、品牌推广产品目录

五、自助投放流程

为保障用户权益，请你在下单品牌推广产品前，务必仔细阅读《品牌推广产品服务协议》

1. 账户开通

平台准入&管控规则指引（含开户流程、禁投品类、资质要求、保证金管理规则等相关内容），请参考巨量千川平台准入&管控规则指引

	开户流程
直客开户流程	请参考[巨量千川]直客准入/开户/投放SOP（直客常见QA）
代理商开户流程	请参考巨量方舟平台知识模块中相关内容，点击跳转至巨量方舟平台，具体位置见下图
商家、达人开户流程	【商家】完成抖店官方账号绑定，在店铺正常营业状态下，即可进入巨量千川平台，直接开通账户进行广告投放。【达人】如果已开通抖店官方账号，且绑定店铺为正常营业状态，或已开通商品橱窗且通过审核，即可进入巨量千川平台，直接开通账户进行广告投放；未绑定抖官方账号或未开通商品橱窗的达人，需在巨量百应后台或抖音APP完成抖音实名认证及个人资格认证审核，通过后即可开通账户进行广告投放。

2. 品牌专用充值

• 余额展示及资金使用规则请见文档：【上线通知】巨量千川账户余额展示形式及使用规则升级（可对外）
• 如遇资金/充值相关问题，可咨询千川平台巨量问问智能客服

1. 查询可用余额

	方式一	方式二
路径	财务-资金管理-资金钱包	品牌推广左上角展示品牌余额
示意图

2. 充值

注意：仅当竞价品牌账期一致时，品牌推广可使用通用资金池余额

操作平台	入口	操作
巨量千川	财务——资金管理——资金钱包——充值	若千川直投客户为预付，且合同品牌和竞价账期一致，系统默认充至通用资金池，不再展示资金池选项，减少客户充错品牌资金池无法使用的问题操作手册：巨量引擎客户充值操作手册（对外版）
巨量方舟	登录巨量引擎方舟平台，进入商务——账户资金-巨量千川-选择对应账户，进行转入/转出/充值操作	基于实际投放需求选择相应资金池即可

3. 授信

进入品牌推广列表页，如【今日-未来90天】内生效合同品牌账期全部为【授信（账期）】，且账户通用资金池预付款&品牌资金池预付款 【可用】余额中任意一项不为0 的情况下，提示用户当前的预付款余额不能使用；

3. 绑定推广抖音号

注意：请于下单前先完成抖音账号绑定！

	路径	示意图
入口	登录巨量千川平台——鼠标放在右上角账户头像处——选择「抖音号授权」
操作	点击「添加抖音号」——输入抖音号&达人合作码——视投放需要选择授权类型&授权时间——勾选【我已阅读并同意《商业合作授权协议》】完成绑定；❤️ 达人如何授权：达人需要在抖音app上，操作确认授权，方可进行投放

4. 带货分、商家体验分考核

5. 上传资质

注意：投放资质无法在巨量千川、巨量引擎广告投放平台间共通，如计划素材&投放过程中涉及资质问题，需在计划创建前补充投放资质，以免因缺失资质导致计划下线！

	路径	示意图
入口	右上角账户右侧下拉选项——资质认证
操作	按需上传相关资质进行报备即可

6. 人群包推送

注意：

• 品牌推广人群包支持从AD、千策、云图、MI平台推送。因人群包推送涉及及库存量计算，如有推包下单诉求，请提前48小时进行推送处理。
• 推送时人群应用务必选择【品牌广告+效果广告】，如第一次推送时仅选择【效果广告】，第二次系统推送按钮置灰，无法再推送至品牌。

【操作】参考品牌人群包推包千川平台操作指引 【流程图】暂时无法在飞书文档外展示此内容

7. 自助下单指南

重点关注！

• 如确定下单，请注意核对所有预定单与创意信息中的必填信息已经填写完整
• 如暂未确定下单，可在创建页面末尾处选择保存草稿（保存草稿不会锁定库存，不会冻结或扣除任何费用，不会进行投放），请在确认好投放信息后重新编辑预定单并及时提交
• 草稿订单将会展示在预定单列表中便于未来再次编辑
• 预定单下单成功但是没有可投创意仍会在投放当日扣费，请及时修改或者删除预定单！

	操作指引（实际操作以最新平台界面为准）	操作示意图
登陆巨量千川平台	https://qianchuan.jinritemai.com/login
选择「品牌推广」	见图
新建预定单	预定单内包含所有投放产品、定向设置、预算设置、创意设置等相关内容，是品牌推广下单操作的第一步
设置广告分类	确定是否关联招商订单（如没有请忽略）详细操作说明见【巨量千川】品牌推广招商自助下单操作指南
选择产品与投放目标	选择产品类型与优化目标等信息 产品类型：信息流、内容种草、商城 投放产品：可选FeedsLive服务， FeedsLive广告，VideoLive服务，VideoLive广告，种草通（不含磁贴）等 投放位置：抖音 仅内容种草可选抖音、抖音（含抖音极速版） 优化目标：根据产品已有能力选择 其他：种草通（不含磁贴）还需要补充填写种草平台版本、可用品牌等内容
选择定向人群	地域：支持不限、仅定向/仅排除省市； 当前仅种草通（不含磁贴）支持排除限运地区定向设置 支持从外部复制多个地域内容，一键批量添加 支持仅定向/仅排除所选地区所有用户或到该地区所有旅游用户 批量添加/排除城市分割符支持中英文逗号和分号 性别：支持不限、男、女 年龄：支持不限，或多选定向年龄在18-23、24-30、31-40、41-49、50+的用户 兴趣：支持不限、自定义（支持到兴趣三级分类） 网络：支持不限、Wi-Fi 平台：支持不限、Android、iOS 环境安全：支持不限、基础、优选、旗舰 更多人群：即人群包定向，支持不限、仅定向/仅排除 支持同时选中多个人群包设置仅定向/仅排除 支持从外部复制多个人群包ID，一键批量添加 所有内容将会展示在右侧创意预览下方「受众信息」内，便于二次核对
设置排期	投放日期：支持选择合同有效期内、未来90天内可选日期，至少选择一天 仅直播产品支持支持下单当日投放预定单： 投放开始时间需在下单时间2小时后（以页面展示的可选时段为准） 若有当日投放需求，您的预定单必须在当日19:30之前完成提交 投放时段：支持不限（全天投放）、分时段投放 FeedsLive服务， FeedsLive广告，VideoLive服务，VideoLive广告等直播产品，请根据页面建议投放时间进行设置
确定预定量与预算	可预定量：系统根据预定单产品、定向内容实时查询库存余量 支持自定义，但单日预定量至少100CPM，不得超过库存余量下单 价格信息：系统根据产品刊例价（CPM单价），政策折扣，实际总价 所有内容将会展示在右侧创意预览下方「价格信息」内，便于二次核对
预订单信息	预定单名称：系统默认格式生成，支持自定义，上限50个字符 广告组名称
创意设置	选择抖音号（需要先操作绑定才可以拉取） （如有）添加创意素材： 素材数量：FeedsLive服务， FeedsLive广告仅支持单创意，VideoLive服务，VideoLive广告，种草通（不含磁贴）最多支持10套创意素材，仅支持同一抖音账号下同一家商家使用多创意 创意名称：系统默认生成，支持自定义 基础素材：创意视频、创意组件、创意文案、商品等内容 素材规范：详见本文档【12.素材要求】 创意展现方式：单创意下默认优选 优选：为转化效果好的素材分配更多的曝光数 轮播：为每套素材分配平均的曝光数
广告监测	广告主可按自身需求提供监测链接； 不支持对商品卡片进行单独监测； 附巨量引擎及其相关平台品牌广告投放第三方监测链接说明文档 6.0

8. 常用功能介绍

	操作指引	示例图
复制	注意：复制预定单后，请注意核实定向、创意、预算与预定量、投放时间等关键信息 支持在列表选择自己想要复制的预定单，复制后除当天及历史投放日期、投放时间段及预算，原有内容与设置都会一起复制
修改（编辑）	注意：支持投放前、投放当天修改在特定状态下对预定单部分内容进行修改 预定单仅支持在这些状态下编辑：草稿、下单失败、撤改失败、下单成功、未到投放时间、已暂停 编辑过程中将优先为您锁定新增部分库存并完成资金冻结，再释放已取消部分库存与资金，如涉及投放日期变更，请确保账户中有充足预算 编辑后，如预定单金额发生变更，提交时遵循“多退少补”：变更后预定单金额<原预定单金额，则将差额退回品牌专用余额；变更后预定单金额>原预定单金额，将从品牌专用余额中扣除差额。 具体可修改条件/内容以页面展示为准 创意修改：若直接在原创意（已过审）上替换素材，则在过审前仍按旧素材投放，过审后按新素材投放；若投中需立刻暂停旧素材投放，请删除创意后再新增，勿直接在原创意中替换素材
	【预定单列表】新增“创编创意”入口，点击进入后仅可编辑创意下「创意内容」、广告监测」
撤单（删除）	注意：请慎用删除功能，避免影响实际投放注意！当预定单状态下单成功，但无可投创意（创意审核不通过、没有上传创意）时，投放当日无法正常跑量，晚19点仍会统一扣费。请根据需要及时修改创意或删除预定单，避免扣费！ 未到达投放首日的预定单（整个预定单未开始投放）：可直接整单删除 超过投放首日的预定单（整个预定单开始投放后）：操作当日预定单曝光量不超过2CPM且操作时间早于当日19:30前或投放前30分钟（需要取两者间较早的时间），可删除或修改投放当日（含）及以后日期，否则仅可删除或修改投放当日（不含）后日期 超过投放最后一天的预定单（整个预定单投放完毕后）：投放完成，不可删除或修改
开启/暂停	注意：支持但非常不建议对预定单进行暂停，投放中暂停系统暂停跑量，但不会解锁资金及库存，仍会正常扣费；请慎用暂停功能，因人为暂停导致计划未能正常投放的场景，不到量不支持补量。
查询预定单	支持通过预定单名称/ID、投放产品、预定单状态进行查询；
操作日志	支持查看关于预定单的所有编辑与更新记录，包括操作时间、操作类型、操作内容、操作人、操作IP

9. 预审工具（即将上线）

暂时无法在飞书文档外展示此内容预审工具简介『巨量千川品牌推广预审工具』可满足客户物料纠错及结果复用的预审诉求，减少投中/审核/下线问题，辅助客户提高投放效率。支持产品

• 产品类型：信息流、内容种草、商城、开机位
• 投放产品：可选feeds live广告， ve dio live服务，ve dio live广告，种草通（不含磁贴），商城智选，商城首秀，开屏
• *目前千川仅支持feedslive广告、内容热推预审结果复用，其他产品预计在二期上线复用功能

工具能力审核结果复用能力：预审审核结果可在正式审核中被部分/完全复用操作手册：巨量千川品牌推广预审工具操作手册

10. 预定单状态解析

预定单状态变更等重要事项会通过站内信方式发送到巨量千川用户账户中，请关注预定单状态，及时解除异常情况，具体预定单投放状态以实际平台展示为准注意！当预定单状态下单成功，但无可投创意（创意审核不通过、没有上传创意）时，投放当日无法正常跑量，晚19点仍会统一扣费。请根据需要及时修改创意或删除预定单，避免扣费！

11. 品牌推广补量申请

暂时无法在飞书文档外展示此内容

• 系统暂不支持直接补量，请确认是否符合补量标准，再沟通安排补量流程。
• 支持补量标准：投放时间段内保持全程在投状态（无投放状态变更：如审核不通过、手动暂停等）

tips：如何找到计划id：点击预定单对应的「关联计划」，即可在右侧弹窗找到计划ID

1. 补量资格确认

2. 补量款计算与消耗逻辑

补量款计算	补量金额 = （购买量 - 实际投放量）*刊例价*客户折扣
换算原则	由实际展示数换算为CPM数字时遵循抹零原则	例如：巨量千川后台展示数为123456，换算为cpm是123.4cpm，抹零之后按照123cpm计算
跨季度补量原则	遇刊例价变动： 补量金额 =（购买量 - 实际投放量）*计划投放时间所在季度刊例价*客户折扣 补偿量级（cpm数量）=补量金额/当季度刊例价/客户折扣	2022年Q1产品A不到量20 c pm，补偿款=（100-80）*100*25%=500元；当季执行量级=500/25%/100=20 c pm
资金到账查询	巨量千川平台——右上角余额展示处——去「资金管理」——「资金钱包」——「品牌余额」——「赠款资金池」，核对金额是否到账
资金消耗逻辑	自助使用补偿款创建品牌预定单时，优先消耗品牌余额赠款，赠款为0后消耗非赠款余额 补量金额由投放资源实际单价计算得到，支持用于品牌推广下商品消耗使用，不限制特定品牌推广产品	举例：客户补量赠款2000元已到账，创建了一条总价为5500元的品牌推广预定单时，扣费逻辑为：（1）先扣除品牌赠款2000元（2）再扣除品牌余额非赠款3500元

12. 投后数据查询

	简介	图示
入口	数据-品牌数据
查询维度	分产品类别：信息流数据、内容种草数据 时间维度：右上角时间筛选器可选择查询时间周期 数据维度：预定单、创意 支持数据筛选：预定单、抖音号、产品类型、优化目标

13. 素材要求

详见2023刊例素材规范表（请勿下载） ，以此实时表为准！审核不通过广告平台会有站内信通知，1. 没有扣费的情况下可以选择修改素材重新送审或者撤单；2. 扣费后不支持撤单，可以选择修改素材重新送审，审核通过后到达投放时间且满足投放条件可以正常投放。

• FeedsLive服务

素材类型	演示	规范
账号信息		提供开播的抖音账号昵称和抖音号ID信息 请关注抖音创作者带货分是否满足投放要求，详见【新】抖音电商直播-投放品牌直播广告考核关联抖音号创作者带货分的通知（对外） 带货分查询方式详见https://school.jinritemai.com/doudian/web/article/107080

• FeedsLive广告

素材类型	演示	规范
账号信息		提供开播的抖音账号昵称和抖音号ID信息 请关注抖音创作者带货分是否满足投放要求，详见【新】抖音电商直播-投放品牌直播广告考核关联抖音号创作者带货分的通知（对外） 带货分查询方式详见https://school.jinritemai.com/doudian/web/article/107080
通用卡片-图片		分辨率： 224 x 224 px，文件≤1M，支持jpg，jpeg格式
通用卡片-标题		主标题 小于9个汉字 副标题 小于26个汉字 一个汉字/中文标点=2个字符，一个半角英文字母/空格/英文标点/数字=1个字符

• VideoLive服务

素材类型	演示	规范
账号信息		提供开播的抖音账号昵称和抖音号ID信息 请关注抖音创作者带货分是否满足投放要求，详见【新】抖音电商直播-投放品牌直播广告考核关联抖音号创作者带货分的通知（对外） 带货分查询方式详见https://school.jinritemai.com/doudian/web/article/107080
创意视频		最多支持10套创意，请确保视频状态与账号状态正常，避免出现以下情形： 该视频为主页不可见/非公开视频 该视频为商品卡视频 该视频的作者处于被封禁的状态 该视频的作者账号状态处于私密账号状态 该视频不推荐，不支持创建计划 本地上传： 横版视频：宽高比16:9，视频码率>516kbps，大小≤1000M，分辨率≥1280*720，时长：4s<时长<300s 竖版视频：宽高比9:16，视频码率>516kbps，大小<1000M，分辨率>720*1280，时长：4s<时长<300s
创意标题		字数55个字内（含55个字），汉字，中文标点算一个字，英文字母，数字，英文标点，空格算半个字，不支持emo ij表情

• VideoLive广告

素材类型	演示	规范
账号信息		提供开播的抖音账号昵称和抖音号ID信息 请关注抖音创作者带货分是否满足投放要求，详见【新】抖音电商直播-投放品牌直播广告考核关联抖音号创作者带货分的通知（对外） 带货分查询方式详见https://school.jinritemai.com/doudian/web/article/107080
创意视频		最多支持10套创意，确保视频状态与账号状态正常，避免出现以下情形： 该视频为主页不可见/非公开视频 该视频为商品卡视频 该视频的作者处于被封禁的状态 该视频的作者账号状态处于私密账号状态 该视频不推荐，不支持创建计划 本地上传： 横版视频：宽高比16:9，视频码率>516kbps，大小≤1000M，分辨率≥1280*720，时长：4s<时长<300s 竖版视频：宽高比9:16，视频码率>516kbps，大小<1000M，分辨率>720*1280，时长：4s<时长<300s
创意标题		字数55个字内（含55个字），汉字，中文标点算一个字，英文字母，数字，英文标点，空格算半个字，不支持emo ij表情
商品卡图片		尺寸108*108 px，支持jpeg， jpg格式，小于1M
商品卡标题		卡片标题：1-7个汉字 卡片副标题：1-9个汉字
按钮文案		选填，最多输入3个汉字，如「看直播」

• 种草通（不含磁贴）

素材类型	演示	规范
账号信息		提供投放的抖音账号昵称和抖音号ID信息 请关注抖音创作者带货分是否满足投放要求，详见【新】抖音电商直播-投放品牌直播广告考核关联抖音号创作者带货分的通知（对外） 带货分查询方式详见https://school.jinritemai.com/doudian/web/article/107080
商品信息		提供抖音号绑定抖音小店要推广的商品ID（仅限一个），注意需要通过抖音主页页获取获取视频，是用商品id拉取的挂车视频，商品没有挂车，那么抖音主页页就拉不出来视频
创意视频		最多支持10套创意，提供前确保视频状态与账号状态正常，避免出现以下情形： 该视频为主页不可见/非公开视频 该视频为商品卡视频 该视频的作者处于被封禁的状态 该视频的作者账号状态处于私密账号状态 该视频不推荐，不支持创建计划 本地上传： 横版视频：宽高比16:9，视频码率>516kbps，大小≤1000M，分辨率≥1280*720，时长：4s<时长<300s 竖版视频：宽高比9:16，视频码率>516kbps，大小<1000M，分辨率>720*1280，时长：4s<时长<300s
创意标题（取物料无需写）		字数55个字内（含55个字），汉字，中文标点算一个字，英文字母，数字，英文标点，空格算半个字，不支持emo ij表情

14. 意见反馈

7月底千川品牌推广新增巨量问问反馈入口，客户可在品牌推广、品牌创编或者品牌数据页面，发起非高优意见反馈，平台将定期集中处理反馈（高优情况可通过销售/媒介反馈至千川品牌推广平台问题反馈群）

	非高优反馈	高优反馈
客户/代理	千川首页→点击问问→点击反馈→填写问卷	联系字节侧销售/媒介紧急反馈
字节销售/媒介	进入千川品牌推广平台问题反馈群进行反馈	暂时无法在飞书文档外展示此内容

六、常见名词解释

1. 品牌推广：以树立产品品牌形象，提高品牌的市场占有率为直接目的，突出传播品牌在消费者心目中确定的位置的一种方法。
2. GD投放，保量：担保式保量投放，也就是说广告主在投放广告时已经向着媒体确认投放一定量广告，并且媒体已经确认会播放这些广告，并等待在广告投放前已经确定好广告的价位和投放量。
3. CPM：是一种展示付费广告，平均每一千人分别看到某广告一次一共需要多少广告成本。
4. 刊例价：刊例价是指官方对外报出的产品价格。
5. 定向：可帮助广告主锁定推广的目标用户，展示推广内容。
6. 广告监测：是对于展示、点击、有效播放等一系列行为的数据分析统计，帮助广告主了解广告投放状况。

七、常见Q&A

Q1 ：我可以在飞书收到千川品牌订单的相关信息么？答：针对代理商侧的同学，如您通巨量方舟附身进入千川平台进行品牌推广，后续该品牌订单的审核及投放信息可在"方舟站内信"和"方舟绑定的飞书账号"中收到对应通知；（飞书绑定如何操作？→[巨量引擎方舟]绑定飞书账号操作手册）--同时，该通知也会同步您对应的渠道经理。Q2：我只能看到预定单ID，找不到计划ID？（计划ID在哪里？）A：点击预定单对应的「关联计划」，即可在右侧弹窗找到计划ID

九、附录：知识中心

帮助中心

监测链接：巨量引擎及其相关平台品牌广告投放第三方监测链接说明文档 6.0 2022刊例素材规范表：2022刊例素材规范表

规则中心

品牌推广自助投放须知：【巨量千川】品牌推广自助投放须知-抖音电商学习中心带货分管控规则：巨量千川规则中心 创作者带货口碑分实施规则：创作者带货口碑分实施规则-抖音电商学习中心高频违规及审核避坑指南：商业化内审社区高频违规及避坑指南（对外版）/其他账户","vertex":"1","-0-mxGeometry":{"as":"geometry","height":"60","width":"120","x":"440","y":"190"}},"Pect1uf9":{"id":"Pect1uf9","parent":"Xfazc13W"},"W4KrqWnH":{"value":"","-0-mxGeometry":{"relative":"1","as":"geometry"},"edge":"1","id":"W4KrqWnH","parent":"Pect1uf9","source":"aPAbo6AT","style":"edgeStyle=orthogonalEdgeStyle;rounded=0;orthogonalLoop=1;jettySize=auto;html=1;","target":"FMBBI1hX"},"Xfazc13W":{"id":"Xfazc13W"},"IenWOAHP":{"edge":"1","id":"IenWOAHP","parent":"Pect1uf9","source":"j98R1JED","style":"edgeStyle=orthogonalEdgeStyle;rounded=0;orthogonalLoop=1;jettySize=auto;html=1;","target":"HDKnMFkE","value":"","-0-mxGeometry":{"as":"geometry","relative":"1"}},"d4GNCs6T":{"-0-mxGeometry":{"x":"660","y":"310","as":"geometry","height":"20","width":"40"},"id":"d4GNCs6T","parent":"Pect1uf9","style":"text;html=1;align=center;verticalAlign=middle;resizable=0;points=[];autosize=1;","value":"前提","vertex":"1"},"kFDT5erK":{"value":"AD后台、云图、MI","vertex":"1","-0-mxGeometry":{"x":"250","y":"240","as":"geometry","height":"40","width":"120"},"id":"kFDT5erK","parent":"Pect1uf9","style":"rounded=0;whiteSpace=wrap;html=1;"},"zM0NHlkO":{"style":"edgeStyle=orthogonalEdgeStyle;rounded=0;orthogonalLoop=1;jettySize=auto;html=1;","target":"8HOblilH","value":"","-0-mxGeometry":{"as":"geometry","relative":"1"},"edge":"1","id":"zM0NHlkO","parent":"Pect1uf9","source":"2p9MMeu7"},"EQYmyDyJ":{"-0-mxGeometry":{"height":"60","width":"120","x":"827","y":"190","as":"geometry"},"id":"EQYmyDyJ","parent":"Pect1uf9","style":"rounded=0;whiteSpace=wrap;html=1;","value":"⚠️人群应用
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